In the highly competitive consumer electronics industry, improving "customer relationship management" has become a core element in driving corporate success. AmTRAN builds competitive advantages and realizes long-term value through effective customer relationship strategies. By actively listening to customer feedback and focusing on solving various issues,we continually drive product innovation. We regularly discuss future market demands with customers to guide the design and innovation of new-generation products. Additionally, we conduct in-depth monthly analyses of product defect rates, collaborating with customers and internal teams to find solutions to improve product quality and customer satisfaction. AmTRAN implements five major customer relationship strategies, integrating customer relationship management into its strategic framework to achieve the goals of improving customer satisfaction, increasing customer loyalty, enhancing cross-selling and upselling opportunities, and improving overall business performance.